SEO Basics: Get Found on Google

Search engine optimization (SEO) helps your website get found on Google and other search engines. You don’t need to be an expert—these SEO basics will get your business website or landing page off to a strong start and improve your Google ranking over time.

1. Title Tags and Meta Descriptions

Every page should have a unique title tag (the clickable headline in search results) and a meta description (the short summary below it). Keep titles under 60 characters and descriptions under 160, and include your main keywords. This is on-page SEO 101 and one of the easiest SEO tips to implement.

2. Use Headings (H1, H2, H3) Properly

Structure your content with one H1 per page (usually the main title) and logical H2 and H3 subheadings. Search engines use this heading hierarchy to understand your page and keyword relevance. It also improves readability and user experience, which supports SEO.

3. Fast, Mobile-Friendly Pages

Google SEO rewards website speed and mobile-friendly design. Slow page load times and poor mobile experience hurt your search ranking. Work with your web development team to optimize page speed and Core Web Vitals from the start.

4. Quality Content and Keywords

Create content that answers what people are searching for. Use keyword research to find terms your audience uses, then write clearly and naturally. Content marketing and blog SEO can drive organic traffic. Avoid keyword stuffing—focus on helpful, readable content.

5. Clean URLs and Internal Links

Use short, descriptive URLs (e.g. /services/web-design instead of /page?id=42). Link between related pages with internal links so users and search engines can discover more of your site. Internal linking spreads authority and improves indexing.

6. Submit Your Sitemap and Monitor

Submit your sitemap in Google Search Console so Google can crawl your site. Use Search Console and Google Analytics to track organic traffic, search queries, and issues. These SEO tools are free and essential for search engine marketing.

Summary

Getting found on Google starts with SEO basics: strong title tags and meta descriptions, clear headings, fast and mobile-friendly pages, useful content with keywords, clean URLs and internal links, and Google Search Console. Implement these from day one and you’ll build a solid foundation for organic search and search engine optimization.